Importance of Having a Visitor Tracking Tool
Visitor tracking is considered one of the must-have features of your website and this article tells you why.
As many of us know, having a high quality statistics data is crucial for success in any marketing campaign. Your website is a subject of your own marketing campaign - how would you know how many people have visited your website? Who clicked where and how many people were returning visitors? All these questions are answered by a visitor tracking tool. Google Analytics is one of those tools.
Here are a few basic features that you will get after signing up for Google Analytics:
- Visitor tracking
- Traffic source tracking
- Click map overlay
- Visitor history
- Google ads revenue tracking
- And many more
Google Analytics is a very powerful tool and can supply you with even more detailed information that you would normally not get from most of other tracking tools - user search data. User search data includes the information about keywords that people used to find your website, number of impressions (how many times your website was displayed in Google search results), keyword positioning information (what position your website is at when searched by a specific keyword).
Google Analytics is free and anyone can sign up.